Rooted is a dried mango brand that produces authentic and quality dried fruit. The brand is created to bridge the gap between big brands like Dole and brands from the Phillipines. Companies like Dole who have less cultural context to their products excel in brand loyalty, but lack in authenticity. And brands from the phillipines are reliable in flavor, however do not have as much strength in package design.

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Rooted packaging works in a system of flavor denoted by color and brand identified with yellow and brown. The bright, bold color scheme helps the product to stand out on the shelves. While most dried mango packaging is yellow or orange to resemble the fruit, Rooted utilizes a broader palette. Three flavors: Original, Li Hing Mui, and Chile Limon are easily distinguishable by color which makes it easier for consumers to grab what they need efficiently. Brand is clearly recognizable with the enlarged mango and woodblock lettering for Rooted.